Why My First Online Business Failed

 My first online business failed and I lost money. I want to share my mistake so you don't repeat it.

I started selling clothes online. I borrowed money to buy many clothes because I thought people will buy quickly. I posted on WhatsApp and Facebook but nobody was buying.

My mistakes were:

1. I bought what I like, not what customers want. I like gowns but my customers wanted thrift polo and jeans.

2. I priced too high. I wanted to make double profit at once. Customers checked other places and left.

3. I didn't have good pictures. I was using my small phone in dark room. Nobody trusts blurry pictures online.

4. I spent my capital on data and transport to market without planning.

After I failed, I started small again. I now ask customers what they want before I buy. I price small profit to sell fast. I take pictures outside in daylight.

If your first business failed, you didn't fail. You learned.